The Study of Consumer Green Education via the Internet of Things with Green Marketing
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Jui-Che Tu 1, Yu-Yin Chen 1 * , Shih-Chung Chen 2
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1 Department of Graduate School of Design Doctoral Program, National Yunlin University of Science & Technology, Taiwan2 Department of Electrical Engineering, Southern Taiwan University of Science & Technology, Tainan, Taiwan* Corresponding Author

Abstract

Environmental protection and green education are important global issues. The Internet of things (IoT) is a new effective communication medium for advertisement and dissemination. To promote the concepts of environment protection with green marketing via the IoT is the aim of the study. Case study and focus group are adopted for experiment and analysis. After qualitative analysis, we use factor analysis and regression analysis to analyze the statistical results of questionnaires. The effective questionnaires returned rate of this research is 282/300(94%). The analysis results of Likert scale show that Cronbach’s α for 5 factors are all higher than 0.7 which means the reliability of this research is good. The result of regression analysis also shows that significance of green marketing via the IoT for consumers’ green education is obviously effective. This research presents an indispensable and interesting education way to create a multi-win situation for businesses, consumers, governments and our earth.

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 9, 6133-6145

https://doi.org/10.12973/eurasia.2017.01054a

Publication date: 23 Aug 2017

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Article Downloads: 1732

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