Keyword: Marketing

5 articles found.

Research Article

A Study on the Effects of Sales Promotion on Consumer Involvement and Purchase Intention in Tourism Industry

Angela Ya-Ping Chang

EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 12, 8323-8330

https://doi.org/10.12973/ejmste/77903

Research Article

Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry

Chialing Yao, Paichin Huang

EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 12, 8305-8311

https://doi.org/10.12973/ejmste/78701

Research Article

A Study on the Effects of Word-of-Mouth on Brand Trust in Tourism Industry

Monica Shu-Fen Wu

EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 12, 7995-8002

https://doi.org/10.12973/ejmste/77904

Research Article

The Study of Consumer Green Education via the Internet of Things with Green Marketing

Jui-Che Tu, Yu-Yin Chen, Shih-Chung Chen

EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 9, 6133-6145

https://doi.org/10.12973/eurasia.2017.01054a